Two CEE Digital Agencies Find Their International Strategic Acquirer
CreateX and Native - two of Bulgaria's fastest-growing digital agencies - have been acquired by White Pearl Technology Group, an international strategic buyer listed on the Swedish stock exchange. The deal positions both agencies for expansion beyond CEE, backed by a partner aligned on their vision for global growth.
digital marketing agencies
to offer
with shared growth ambitions
Bigger Ambitions
Both agencies were profitable and growing, but the founders saw the same ceiling: taking the next step - global clients, international capabilities, a different scale of ambition - required a strategic partner.
"We reached a point where the company was healthy, growing, and operationally strong," Aleksandar explained. "But I could clearly see that taking it to the next level would require a different scale of thinking, access, and leverage. A strategic partner felt like the natural next chapter."
Neither founder was optimizing for the highest bid. They were looking for alignment.
"My main concern was not valuation or deal mechanics - it was finding a partner who truly understands where the business could go and how to elevate it. Someone that can open doors and really dream big with us."
From Outreach to Offer in 15 Days
Eilla began targeted buyer outreach within days. The positioning was clear: a talent ecosystem with proven performance, creative capabilities that couldn't be easily replicated, and founders with ambition to scale beyond their home market.
Within 15 days of starting outreach, an offer arrived from WPTG, a Swedish public company with experience scaling digital businesses across Europe. The buyer saw exactly what made these agencies valuable - not just revenue, but people, culture, and vision.
A Human Process at Exceptional Speed
Speed in M&A usually reflects alignment, not pressure. When the story is clear and the fit is real, momentum builds naturally.
"The combination of structure and people-centric communication gave me confidence," Aleksandar noted. "Eilla brought clarity, data, and processes - but I never felt like I was handing over control. Instead, I felt supported by a system that made better decisions possible."
The process felt human throughout. "We knew we could call at any time, ask any question, and trust you," said Nikolay. "Working with Eilla is speed, focus, and confidence."
A Pivot Moment for CEE Digital Agencies
The acquisition gives CreateX and Native access to international markets, experienced leadership, and a platform for the growth both founders envisioned.
"I believe the whole CEE region will see this deal as a pivot moment for the digital agency ecosystem," Aleksandar reflected. "It was meaningful for the whole industry."
Full-service digital agency founded in 2017. 75+ active clients. Experience across 80+ business niches. Known for building marketing ecosystems rather than running traditional campaigns.
Creative-first agency specializing in short-form video and TikTok content. 80+ million views generated for clients in under a year. Leader in engaging younger audiences across Bulgaria.
Global technology company specialising in digital transformation. 750+ experts across 30+ countries. Portfolio of 28 companies spanning ICT, cybersecurity, enterprise software, and AI.
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